Section #4 of a five part series:

When Talking to the Buyer, Have All the Right Answers

Like sellers, buyers generally have little or no experience with radon. Their concerns are twofold: "Will living in this house jeopardize the health of our family?" and "Does the presence of elevated radon diminish the property value?" Because buyers rely on you for assurance, it is important for you to have the correct responses. Any uncertainty on your part will only feed their anxiety. Radon is not the black plague. Treat the situation as routine -- a molehill, not a mountain.
Radon mitigation is simple and effective, permanently reducing concentrations to well below the EPA Action Level. And since most systems prevent damp soil air from entering the house, the buyers may notice other indoor air quality improvement as well. No more musty odors!

Very little maintenance is required and operating costs are generally less than $10 a month for the fan electricity (about a 70-watt light bulb) and minor loss of conditioned air exfiltrating to the outside. The fan isn't "maxed" to capacity air flow or suction capability, meaning there is very little "load" on the motor. And since it runs constantly, it doesn't receive the wear and tear of cycling on and off. In other words, it will last a long time. And, since the control system is so quiet and unobtrusive, the homeowner will barely notice it exists.

Radon control systems in no way diminish the dollar value of the home and are accepted nationally as a home improvement.

And finally, since reduction systems lower the radon concentrations so effectively and eliminate peak fluctuations, living in a mitigated home reduces one's risk of getting lung cancer to as low as reasonably achievable (ALARA) - even lower than living in most houses testing below the EPA Action Level (4pCi/l) with no control system.

There is absolutely no reason for buyers to allow elevated radon to keep them from purchasing a house they otherwise adore. Remind them of how much they like the kitchen, the master bathroom, the scenic view, or the convenient location. A radon problem is really no problem at all - permanently solved by an easy home improvement.

Watch for Section #5 coming soon: What if the test is just barely over the EPA action level of 4pCi/l?

Have a high Radon test? Give your client our brochure titled:

"Radon - THERE'S NO CAUSE FOR ALARM"

E-mail for a sample or copies for your clients: CDHilton@aol.com.
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